Articles by Jessica Wallace

How to Conduct Market Research Using Free SEO Tools

research

Effective market research can help you determine the need or interest level for your product or service. And in today’s information-packed, fast-paced world, consumer habits and attitudes can change on a dime. Ongoing market research is essential to a strategic marketing plan.

Continue Reading »

Envy-worthy Consumer Brand Experiences

Poo-pourri Consumer Experience Brand Example

Digital and social media has leveled the playing field for smaller, innovative consumer brands. These new kids on the block are creating personalities, not just brands. And they’re bringing a more engaging consumer experience to the table, setting themselves apart and giving the big brands a run for their money.

Continue Reading »

2015 Twilight 5k

Team Vreeland at 2015 Twilight 5k

The Vreeland crew gave cancer a run for it’s money again this year at the Twilight 5k on June 11th in South Portland. We walked and ran in memory of Midge and so many others – and in support of the Maine Cancer Foundation, raising $1,700 as a team. The Twilight 5k takes place at Southern

What You Need to Know About ‘Mobilegeddon’ – Coming April 21st

Mobilegeddon-Need-to-Know-FB

You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

Continue Reading »