How to Conduct Market Research Using Free SEO Tools


Effective market research can help you determine the need or interest level for your product or service. And in today’s information-packed, fast-paced world, consumer habits and attitudes can change on a dime. Ongoing market research is essential to a strategic marketing plan.

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Envy-worthy Consumer Brand Experiences

Poo-pourri Consumer Experience Brand Example

Digital and social media has leveled the playing field for smaller, innovative consumer brands. These new kids on the block are creating personalities, not just brands. And they’re bringing a more engaging consumer experience to the table, setting themselves apart and giving the big brands a run for their money.

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What You Need to Know About ‘Mobilegeddon’ – Coming April 21st


You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

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Spring Clean Your Social Presence: 5-Step Social Media Audit

Spring clean your social presence with this social media template

Whether you manage your brand’s social media accounts daily or check in only occasionally, it’s a good idea to step back and take stock with a quick social media audit at least once a year. A systematic, checklist-style audit encourages you to look at your most frequented accounts with a fresh perspective.

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