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What You Need to Know About ‘Mobilegeddon’ – Coming April 21st

Mobilegeddon-Need-to-Know-FB

You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

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For Great Email Open Rates, Secret’s in the Subject Line

Email-Subject-Lines-Twitter

The subject line is the first thing subscribers see. It determines whether or not your email is opened or trashed. But it’s often the very last thing that’s addressed in the process of building a marketing email or email newsletter – almost an afterthought. The subject line is one of the most important elements of your email marketing and can make or break the success of a campaign.

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How To Think Like A PR Pro

MPRC 2014 Annual Conference

The Maine Public Relations Council’s annual meeting, held October 23 at the University of Southern Maine, promised How to be Your Own Ringmaster. And MPRC showed how it’s done, asking attendees the day before to join the conversation at #MPRCircus.

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Social Media Management Tools to Make Your Job Easier

Social Media Management Tools

It’s a crazy and exciting world in social media land. Whether you’re focusing your efforts primarily on Facebook or dipping your toes into the buzzing and fast moving world of Twitter, it’s important to be listening for your brand everywhere while engaging on the primary networks that are part of your social media strategy.

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