Project Highlights

Branding for Big Apple Food Stores

Bringing the Big Apple Brand to Life

Big Apple Food Stores

Big Apple is family-owned convenience store chain with 70+ stores across Maine, New Hampshire and Vermont. In 2015, the company was experiencing a lack of brand awareness and a decline in fuel sales due to low gasoline prices. That summer they partnered with Vreeland to help raise their brand profile and drive in-store sales to offset fuel losses.

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Reach homebuyers with digital marketing

Finding & Reaching Homebuyers Online

Bath Savings Institution

Over the last decade, homebuyers have increasingly been able to take the process of house-hunting and mortgage research into their own hands with the help of online technology. And with these changes in consumer habits, came the need to customize Bath Savings mortgage marketing strategy for the digital age.

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La Notizia 2.0

Spannocchia Foundation

This spring we optimized Spannocchia’s La Notizia newsletter with a “snackable” (short teasers rather than full-length articles) and clickable email template that encourages readers to visit Spannocchia’s website to read more on the blog, renew membership, browse education programs and connect on social media.

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Many Hands, Happy Trails

Maine Appalachian Trail Club

MATC requested an update to their brochure with the goal of attracting and inspiring new volunteers to continue these great efforts. Impactful ‘on the trail’ visuals show the variety of trail construction and renovation projects a volunteer can expect.

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Treasured Results

Big Apple Food Stores

Big Apple Food Stores partnered with Vreeland to promote their rewards program with a primary goal to build brand awareness and membership amongst millennials. We targeted on-the-go 18-34 year olds through a six-week radio, social, in-store and promotions campaign.

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Start Smart. Finish Strong.

Southern Maine Community College

Southern Maine Community College (SMCC) recently launched a new marketing campaign with an eye to Fall enrollment that highlights unique facts about SMCC to help prospective students make SMCC their smart college choice.

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Presenting the Midge Vreeland Award

Honoring a Life of Service

The Maine Public Relations Council has created a special award in memory of Vreeland Partner Emeritus Midge Vreeland. Midge was one of the first PR professionals in the state — and the first agency owner — to receive the Accredited in Public Relations designation.

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Take a Virtual Tour

Efficiency Maine

People learn in different ways. Efficiency Maine wanted to help web visitors understand the full breadth of their programs in a more visual way. Vreeland developed a “whole house” graphic that provides an at-a-glance perspective of the many resources they offer.

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Higher Education

Southern Maine Community College

We are honored to be the new marketing partner for Southern Maine Community College. There’s so much that’s smart about this school – from academics and careers, to new stories like their Midcoast Campus in Brunswick. And we’re looking forward to getting the word out.

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Rewards program campaign for Big Apple Food Stores

The Legend is True

Big Apple Rewards Program at C.N. Brown

Vreeland gives new meaning to pirate radio with a swashbuckling spot for C.N. Brown’s Big Apple Rewards Program. The campaign features a clueless buccaneer, his gabby parrot, and a savvy Big Apple Rewards customer who helps them find the best rewards program around.

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