There’s nothing like a hit of quick animation to move your audience. Rancourt & Co. wanted to demonstrate its online shoe customization tool both in email, and at an event in New York City. We created an animated GIF – a brief animation file that runs in a loop and adds action to a static image. Because they don’t require plug-ins and are relatively small in file size, GIFs are perfect for email and presentations like the NYC event. The GIF we designed demonstrates to viewers how elements of Rancourt’s classic styles can be customized, giving them a taste of the shoemakers’ full-on shoe customization tool available at rancourt.com.