Microsites are not new, but they may be unfamiliar to some web users. Generally speaking, microsites are sub-sites of a parent site and contain in-depth information about a particular product or service, industry or technology. When ERS asked Vreeland to design and implement its new microsite as a go-to energy efficiency resource we dove in, and Zondits.com was born (the name has a story of its own, which we’ll save for another time).
During implementation, the project evolved into much more than a microsite. It became a significant stand-alone website, still with a focus on commercial and industrial energy efficiency news and information. The site bristles with energy, incorporating vivid imagery and techy navigation with up-to-the-minute industry news that keeps subscribers engaged, clicking and coming back for more.