Facebook Faceoff

Facebook ad campaign - testing messages

Test your message. That’s what we do to make the most of our clients’ marketing budgets. Take Efficiency Maine. We ran two distinct ads on Facebook. The ads had different headlines and showed consumer savings in different ways. In just a few days, we saw a surge in activity from one of our advertising messages. A/B testing like this lets us quickly identify effective messaging and nimbly move client ad dollars to messages that outperform on all measures.