Bath Savings has a unique banking program just for kids. The mascot is a cartoon cat, Sneakers, who shows kids how to have fun watching their money grow. During the year Sneakers sends postcards to his little friends to help them celebrate their favorite holidays.
For Halloween we introduced an interactive game on the Bath Savings website. A fun marketing box on the home page showed Sneakers as Count Dracula. The headline, ‘Count with Sneakers’, took kids to a game page, where they could count cartoon cats, bats and mummies with a click and see instantly how well they did. It’s a great way for kids to start interacting with banking and learn that every penny counts!