How to Increase the ROI of a Website

return on investment

An organization’s website should serve as the foundation for all of its marketing efforts. In order for a website to function as a sales prospecting and/or deal-closing tool (and every website should) it must be strategically planned and developed and then managed with discipline toward specific goals and objectives.

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Marketing Strategies to Overcome Business Volatility

market volatility

Few businesses enjoy predictable and continual stability. In some businesses, like tourism and retail, seasonal fluctuations are somewhat predictable but no less of a challenge to year-round sustainability. The following strategies and tactics can help to boost short-term business demand during a downturn without significant cost.

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How to Grow New Audiences for Businesses and Nonprofits

audience building

Most organizations reach a point when they realize that business growth is leveling off. In times like these it’s important to make strategic changes to tactics to build the base you need in order to support your goals and objectives. Here are some time-tested methods for changing the size and profile of your base.

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How to Conduct Market Research Using Free SEO Tools

Effective market research can help you determine the need or interest level for your product or service. And in today’s information-packed, fast-paced world, consumer habits and attitudes can change on a dime. Ongoing market research is essential to a strategic marketing plan.

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Envy-worthy Consumer Brand Experiences

Poo-pourri Consumer Experience Brand Example

Digital and social media has leveled the playing field for smaller, innovative consumer brands. These new kids on the block are creating personalities, not just brands. And they’re bringing a more engaging consumer experience to the table, setting themselves apart and giving the big brands a run for their money.

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