Does your business have an Instagram account? Some businesses, like Rancourt & Company have impressive accounts and use Instagram in ways that keep followers commenting and coming back for more. Do you know what it takes to run a good Instagram business account? Follow this advice and you’ll be getting new followers in no time!
Hashtags – So you think you can hashtag? Using good hashtags in your photo description is a great way to gain followers and likes. When someone uploads a photo and puts a hashtag in the description, it means that photo is searchable by anyone who searches for that tag. There’s no need to hashtag every word, and super generic words won’t gain you anything because either no one is using them, or too many people are using them and your image will just get buried. Ask people to use your company name as a hashtag when they upload pictures of your products. It’s a great opportunity to engage with your audience directly.
Geo Tagging – Uploading from a store, beach, concert, or anywhere other than your home? Geo tag your photos! It’s also a great idea to hashtag the area where the photo was taken, like #portlandmaine, #portlandme, #maine, etc. Also, be sure that your company is registered on Google Maps so people can check in!
Tagging Others – Is there a person or another brand in your photos? Let them know! When looking at a review for nearly anything, people almost always tag the product or service they are reviewing. If you’re a business, be sure to let people do this by making sure the feature is turned on. Again, it’s a great way to interact with your customers and clients directly.
Be Interesting – For businesses, Instagram is a great place to show off your creative side. Don’t post specials and sales, no one appreciates that and you’ll lose followers. In fact, avoid anything that has any overlaying text. Try to post artistic organic images that promote your brand, your followers will appreciate it.
Engage Your Audience – Search your business name on Instagram and see who is talking about you. Engage and thank them for being loyal customers. Don’t be afraid to respond to criticism, it will only help show your intentions of good customer service.