What You Need to Know About ‘Mobilegeddon’ – Coming April 21st

You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

Continue Reading »

For Great Email Open Rates, Secret’s in the Subject Line

The subject line is the first thing subscribers see. It determines whether or not your email is opened or trashed. But it’s often the very last thing that’s addressed in the process of building a marketing email or email newsletter – almost an afterthought. The subject line is one of the most important elements of your email marketing and can make or break the success of a campaign.

Continue Reading »

Honoring a Life of Service

Presenting the Midge Vreeland Award

The Maine Public Relations Council has created a special award in memory of Vreeland Partner Emeritus Midge Vreeland. Midge was one of the first PR professionals in the state — and the first agency owner — to receive the Accredited in Public Relations designation.

Continue Reading »

How To Think Like A PR Pro

MPRC 2014 Annual Conference

The Maine Public Relations Council’s annual meeting, held October 23 at the University of Southern Maine, promised How to be Your Own Ringmaster. And MPRC showed how it’s done, asking attendees the day before to join the conversation at #MPRCircus.

Continue Reading »