Why a Responsive Website Should Be Part of Your Digital Marketing Strategy

Mobile device usage is overtaking desktop in every way. Browsing, research, local search, emails, social. Web users appreciate a mobile experience that’s sharp, easy to navigate and fast. If they don’t have a good mobile experience? They’re gone. If they do? They’re 67% more likely to reward your business by purchasing your product or service.

Despite the incredible growth of mobile device usage, most business websites still aren’t mobile friendly. Yet it’s crucial to a successful digital marketing strategy – and amazingly easy, thanks to responsive design.

What is Responsive Design?

Responsive design is an approach to web design aimed at building a website that adapts to a wide range of devices and screen sizes. This means one website that responds directly to the device in use – and an optimal viewing experience for mobile (smartphone), tablet and desktop computer users alike.

Your customers will have a mobile experience that is great looking and functional whatever device they’re on. We’ve done it for clients Bath Savings Institution, Rockport Inn & Suites, Skillins Greenhouses, and ourselves.

4 Reasons to Go Responsive Now

1. One Site, Easier to Manage

The alternative to a responsive website is a mobile template – a separate website designed specifically for mobile. With responsive, there’s no need for a separate mobile site. (In fact, two sites are costly and actually hinder search. Two URLs? Not good.) One site can easily meet all your needs for desktop, mobile phone and tablet.

2. Forward-Looking

As Hubspot says, “One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. … So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.”

3. Responsive Wins Search, Too

Because responsive sites tend to perform better and deliver a great user experience, they are typically preferred by Google and other major search engines. That means a better chance of ranking higher in search results and being found by prospects.

4. More than ‘nice to have’ – it’s a ‘must-have’

The numbers are compelling:

  • Mobile devices now account for well over half of all local searches.
  • A growing percentage of Google searches are now being done on a mobile device.
  • In the U.S. an increasing number of Internet users only access the internet via a mobile device.
  • In 2014 mobile Internet usage is expected to overtake desktop usage.

Businesses that have implemented responsive design report that mobile conversion – people contacting them – tripled overnight. Sound good to you? Us too. Have questions? We’re here to answer them – just get in touch.