Book it for the Holidays

Holiday email campaign for NH hotel

Six South St is a boutique hotel in Hanover, New Hampshire, just steps from Dartmouth College. Thanksgiving is ordinarily a quiet time in a college town, so Six South created a $99 nightly special to attract holiday visitors. Vreeland promoted the special with an email blast to 1,200 subscribers, a print ad in the local newspaper, and flyer to attendees of a Chamber of Commerce event held at the hotel.

The promotion was so successful that the hotel was completely booked for Thanksgiving (and Chanukkah). Six South is offering the same great $99 special December 20-27. Give or receive, there’s still time to book!