Six South St is a boutique hotel in Hanover, New Hampshire, just steps from Dartmouth College. Thanksgiving is ordinarily a quiet time in a college town, so Six South created a special promotion to attract holiday visitors. Vreeland promoted the special with a blast to the hotel’s email subscribers, a print ad in the local newspaper, and flyer to attendees of a Chamber of Commerce event held at the hotel.
The promotion was so successful that the hotel was completely booked for Thanksgiving (and Chanukkah). Six South offered the same great deal in December for Christmas and New Year.