Efficiency Maine wanted Maine consumers to really think about how much their old appliances are costing them. And how ENERGY STAR® qualified appliances could help them save, year after year. We launched a multi-channel program, including newspaper advertising, direct mail, radio and PR to educate consumers on potential savings. Limited-time rebates encourage consumers to upgrade to a variety of ENERGY STAR appliances, including emerging technologies like heat pump water heaters.
Listen to the radio spot here.