Mapping the Perfect Message

Otis Atwell offers a full range of accounting services to the affordable housing industry. As respected certified public accountants, they wanted their marketing communications to convey their impressive capabilities as well as their scope of services.

We helped the Otis Atwell team hone their message by guiding them through a detailed message map process that Vreeland uses with clients to develop everything from compelling positioning statements to key talking points. Working collaboratively with Otis Atwell, we identified their unique brand strengths: a responsive team, experienced staff and trusted advisors.

Otis Atwell used the results of the message mapping process to develop content for a brochure that we designed, as well as for their website.

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Cover image on the Otis Atwell brochure by Gary Hall.