Southern Maine Community College (SMCC) launched a marketing campaign with an eye toward increasing Fall enrollment. The campaign, Start smart, finish strong, included a 30 second TV spot and digital marketing ads that highlight unique facts about SMCC to help prospective students make SMCC their smart college choice.
Vreeland developed key messages that focused on the breadth of SMCC’s offerings including:
- 45+ fields of study
- transfer connections to big-name schools
- more earnings after graduation
- plus two campuses – one that’s right on the beach!
With engaging and energetic visuals, reflecting the diversity of both the College’s offerings and its students, the ads captured the spirit and quality of an SMCC student’s higher-education experience.