Rancourt & Co. is a family of Maine shoemakers that still makes shoes the authentic way, by hand. When the company expanded its collection, it wanted a branded moment for each of the six major categories on its website. The challenge was to give each category its own individual presentation while staying true to the company’s brand presence.
Creative Director and VP Rich Davies developed a distinctive look for each footwear and accessory category. He selected imagery, colors and typefaces consistent with the website’s overall design while personalizing the type for each category.