Treasured Results

When Big Apple Food Stores partnered up with Vreeland to promote their rewards program, their primary goal was to build brand awareness and membership amongst millennials in order to grow a younger customer base.

After developing a playful set of radio spots portraying the rewards program as undiscovered treasure waiting to be claimed, we targeted on-the-go 18-34 year olds through a six-week radio, social, in-store and promotions campaign designed to build awareness and drive program sign ups.

Radio helped build top-of-mind awareness while event marketing, on-air and social media promotions created excitement and engagement with the brand.

The results are in and by campaign’s end Big Apple’s loyalty program membership amongst millennials was up 20%.