What a Concept

Our brand strategy helps Vreeland clients make the most of every marketing opportunity. It all starts with a strong concept. Take Efficiency Maine, for example. A new campaign, based on our concept ‘Good Choice,’ highlights homeowners who upgraded their energy systems and received rebates from Efficiency Maine. The client wanted video to use on its website. We scouted candidates and locations, collaborated with Efficiency Maine’s videographer (we shoot video, too!) and assisted on-site during the shoot. We also worked with the client to ensure that the video could be purposed for everything from web videos to TV and print. It’s about optimizing every platform to make your message — and marketing dollars — go farther. Good choice? We think so. Call and let’s talk.