Bath Savings Institution Project Highlights

Finding & Reaching Homebuyers Online

Reach homebuyers with digital marketing

Over the last decade, homebuyers have increasingly been able to take the process of house-hunting and mortgage research into their own hands with the help of online technology. And with these changes in consumer habits, came the need to customize Bath Savings mortgage marketing strategy for the digital age.

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In a Good Light

Bath Savings Institution is a true community bank that loves celebrating its roots with imagery of the coastal Maine communities it serves. The current brand image highlights the connection with Bath Saving’s newest location in South Portland.

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Color Me Happy

Sneakers calendar design

Sneakers is Bath Savings’ kids banking mascot, and he loves giving fun gifts to his friends. This year he gave kids a Sneakers Color-In Calendar. Creative Director Rebecca Morse designed a calendar with a black and white drawing of Sneakers for every month of the year.

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Kids Count at Bath Savings Bath Savings Institution

Bath Savings has a unique banking program just for kids. The mascot, Sneakers, shows kids how to have fun watching their money grow. For Halloween we introduced an interactive game on the bank’s website, called ‘Count with Sneakers’, featuring Sneakers as Count Dracula.

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Smart Devices Get Smarter

When visitors view your website on their smartphone or tablet, what do they see? Nobody has time for a site that limits their experience or is hard to use. At Vreeland we offer our clients responsive web design that automatically recognizes the screen size of the device in use and responds with the appropriate size and functionality.

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Local Bank with a Digital Touch

Mobile app campaign for local bank

We worked with Bath Savings to promote its online services including a new mobile app. Tactics included a TV spot shot in a hip coffee house and a newsletter detailing the bank’s full complement of online services and delivered to key households in the bank’s market.

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