Finding & Reaching Homebuyers Online

Reach homebuyers with digital marketing

Over the last decade, homebuyers have increasingly been able to take the process of house-hunting and mortgage research into their own hands with the help of online technology. And with these changes in consumer habits, came the need to customize Bath Savings mortgage marketing strategy for the digital age.

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Color Me Happy

Sneakers calendar design

Sneakers is Bath Savings’ kids banking mascot, and he loves giving fun gifts to his friends. One year he gave kids a Sneakers Color-In Calendar. Creative Director Rebecca Morse designed a calendar with a black and white drawing of Sneakers for every month of the year.

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Kids Count at Bath Savings Bath Savings Institution

Bath Savings has a unique banking program just for kids. The mascot, Sneakers, shows kids how to have fun watching their money grow. For Halloween we introduced an interactive game on the bank’s website, called ‘Count with Sneakers’, featuring Sneakers as Count Dracula.

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