How to Increase the ROI of a Website

return on investment

An organization’s website should serve as the foundation for all of its marketing efforts. In order for a website to function as a sales prospecting and/or deal-closing tool (and every website should) it must be strategically planned and developed and then managed with discipline toward specific goals and objectives.

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What You Need to Know About ‘Mobilegeddon’ – Coming April 21st

You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

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For Great Email Open Rates, Secret’s in the Subject Line

The subject line is the first thing subscribers see. It determines whether or not your email is opened or trashed. But it’s often the very last thing that’s addressed in the process of building a marketing email or email newsletter – almost an afterthought. The subject line is one of the most important elements of your email marketing and can make or break the success of a campaign.

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