Efficiency Maine Project Highlights

Take a Virtual Tour

People learn in different ways. Efficiency Maine wanted to help web visitors understand the full breadth of their programs in a more visual way. Vreeland developed a “whole house” graphic that provides an at-a-glance perspective of the many resources they offer.

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Facebook Faceoff

Facebook ad campaign - testing messages

Test your message. That’s what we do to make the most of our clients’ marketing budgets. For Efficiency Maine we ran two distinct ads on Facebook. In just a few days, we saw a surge in activity from one of the ad message variations.

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What a Concept

Our brand strategy helps clients make the most of every marketing opportunity. It starts with a strong concept, like the ‘Good Choice’ concept we created for Efficiency Maine. It’s designed to be used across platforms – so the message and marketing dollars go farther.

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Consumers, meet contractors

Re-design of interactive web tool for energy rebate program

Working with Efficiency Maine, Vreeland launched a major re-design of a web tool for the Residential Program. We listened closely to what the client wanted – an interactive tool that helps homeowners find the best efficiency contractor for their energy upgrades.

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Visualize Success

When Efficiency Maine launched a new phase of the Multifamily Efficiency Program, Vreeland helped educate participants about new program options. We created visual graphics that explain, at a glance, the steps needed to receive incentives.

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A Multi-faceted Approach

Efficiency Maine’s Multifamily Efficiency Program helps landlords increase energy efficiency in multifamily buildings. Vreeland worked to build awareness for the program with a series of informational breakfast events and a successful direct mail campaign.

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Energy Efficient Apps?

multi-channel communications program for energy

Efficiency Maine wanted consumers to really think about how much their old appliances are costing and how ENERGY STAR® appliances could help them save, year after year. Vreeland launched a multi-channel communications program to educate Mainers on potential savings.

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