Effective market research can help you determine the need or interest level for your product or service. And in today’s information-packed, fast-paced world, consumer habits and attitudes can change on a dime. Ongoing market research is essential to a strategic marketing plan.Continue Reading »
I once heard a story about a large catalog retailer that published an incorrect toll-free number in several hundred thousand copies of a catalog. As Murphy’s Law would have it, the erroneous number that appeared in the catalog belonged to a very embarrassing entity (think heavy breathing).Continue Reading »
The subject line is the first thing subscribers see. It determines whether or not your email is opened or trashed. But it’s often the very last thing that’s addressed in the process of building a marketing email or email newsletter – almost an afterthought. The subject line is one of the most important elements of your email marketing and can make or break the success of a campaign.Continue Reading »
Not everyone has the time, budget or inclination to hire a pro when it comes to taking a quick headshot for their website or PR efforts. However, taking portraits can be a daunting task when you decide to tackle them yourself. Here are some quick tips that I’ve learned – and used for many clients!
In the advertising world you are faced with a critical decision that can dictate the entire feel, attitude and success of your campaign: choosing the best imagery to communicate your brand. It’s a tall order and there are many avenues you can follow:Continue Reading »