Instagram has quickly taken the social media world by storm. With more than 300 million users who share more than 70 million photos and videos each day, Instagram has grown from a network of close friends sharing photos to a global community of consumers and brands sharing moments and telling stories as they happen.Continue Reading »
Whether you manage your brand’s social media accounts daily or check in only occasionally, it’s a good idea to step back and take stock with a quick social media audit at least once a year. A systematic, checklist-style audit encourages you to look at your most frequented accounts with a fresh perspective.Continue Reading »
Curating and developing the right content to post on your Facebook page is only half the battle. Choosing the right time to post is key to making sure that your message is actually seen. Hitting that sweet spot increases the likelihood that your loyal fans will engage with your content.Continue Reading »
It’s a crazy and exciting world in social media land. Whether you’re focusing your efforts primarily on Facebook or dipping your toes into the buzzing and fast moving world of Twitter, it’s important to be listening for your brand everywhere while engaging on the primary networks that are part of your social media strategy.Continue Reading »
Since its launch in 2010, Pinterest has quickly evolved beyond a social bookmarking service. The social network has become a powerful discovery platform, especially with the introduction of its Guided Search feature. Its enhanced discovery features makes it a great place for brands to gain visibility.Continue Reading »
Social media and non-profits go together perfectly – like milk and cookies. Since non-profits have great human-interest stories to tell, and are often operating within tighter budgets, social media makes a lot of marketing sense. That’s why this month’s Social Media Breakfast Maine on Social Media and Non-Profits was so popular.Continue Reading »
As a digital marketer, I find that LinkedIn is one of the most misunderstood networks when it comes to social media marketing. I am often asked “how do I use LinkedIn to promote my business?” This can be a complicated question to answer. Most often people think it’s as simple as creating a company page.
Last time we talked about the changes in Facebook’s algorithm that have resulted in many brand and business pages losing significant reach and visibility among their community. You may think there’s nothing left to do other than pay to ensure fans actually see your content – but don’t get your credit card out just yet.
If you own or manage a Facebook business or brand page, you probably know that the organic reach of Facebook posts has been declining for some time now. To be fair, this is to be expected as more brands join and compete for share of voice and visibility in your news feed real estate.Continue Reading »
If you want to know where some of Facebook’s users are going, check Instagram. The photo-sharing app has grown at an exponential rate over the last few years, winning hearts with visual social media that plays well with other networks like Twitter and Facebook. As a social network that is still largely composed of early