An organization’s website should serve as the foundation for all of its marketing efforts. In order for a website to function as a sales prospecting and/or deal-closing tool (and every website should) it must be strategically planned and developed and then managed with discipline toward specific goals and objectives.Continue Reading »
You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.Continue Reading »
You don’t have to be an expert analyst or numbers nerd to use Google Analytics to keep tabs on how your website is performing. No ninja spreadsheet skills are required. I love Google Analytics because it’s free – and it allows you to gather so much useful data.Continue Reading »
Mobile device usage is overtaking desktop in every way. Browsing, research, local search, emails, social. Web users appreciate a mobile experience that’s sharp, easy to navigate and fast. If they don’t have a good mobile experience? They’re gone. If they do? They’re 67% more likely to reward your business by purchasing your product or service.