Big Apple is family-owned convenience store chain with 70+ stores across Maine, New Hampshire and Vermont. In 2015, the company was experiencing a lack of brand awareness and a decline in fuel sales due to low gasoline prices. That summer they partnered with Vreeland to help raise their brand profile and drive in-store sales to offset fuel losses.
Few businesses enjoy predictable and continual stability. In some businesses, like tourism and retail, seasonal fluctuations are somewhat predictable but no less of a challenge to year-round sustainability. The following strategies and tactics can help to boost short-term business demand during a downturn without significant cost.