Over the last decade, homebuyers have increasingly been able to take the process of house-hunting and mortgage research into their own hands with the help of online technology. And with these changes in consumer habits, came the need to customize Bath Savings mortgage marketing strategy for the digital age.
There’s a dark side to your Google Analytics data that you should never underestimate. It flies under the radar and it complicates the tracking of marketing activities. This Google Analytics tracking flaw is called dark traffic and it’s not new, but it’s becoming more prevalent.