Over the last decade, homebuyers have increasingly been able to take the process of house-hunting and mortgage research into their own hands with the help of online technology. And with these changes in consumer habits, came the need to customize Bath Savings mortgage marketing strategy for the digital age.
Effective market research can help you determine the need or interest level for your product or service. And in today’s information-packed, fast-paced world, consumer habits and attitudes can change on a dime. Ongoing market research is essential to a strategic marketing plan.