Big Apple is family-owned convenience store chain with 70+ stores across Maine, New Hampshire and Vermont. In 2015, the company was experiencing a lack of brand awareness and a decline in fuel sales due to low gasoline prices. That summer they partnered with Vreeland to help raise their brand profile and drive in-store sales to offset fuel losses.
An organization’s website should serve as the foundation for all of its marketing efforts. In order for a website to function as a sales prospecting and/or deal-closing tool (and every website should) it must be strategically planned and developed and then managed with discipline toward specific goals and objectives.