An independent brand & advertising agency.

Since 1978


We refine brands
We refine brands down to their true essence, so they can punch above their weight and break through the noise.


Brand = Essence

Customers don’t have time to figure out what your brand stands for.

So, we dig deep to get to your essence – what your brand truly stands for.

We then distill it into a simple message that customers can arrive at.

And we cement that message, at every opportunity—in everything you do.


Six South Street Hotel
Bath Savings
Efficiency Maine
Big Apple
Skillins Greenhouses
Wallace Events
Handyman Rental
Mechanical Services


  • Be curious.
  • Keep learning.
  • Have empathy.
  • Find the truth.
  • Push your craft.

Above all, be a good human.